'wichcraft

There are some times when you don't want a fancy meal. You want something easy that you can eat quickly, preferably using your hands rather than silverware. But that doesn't mean you don't want it to be tasty, with various flavor combinations that you perhaps never thought of combining before; flavors you'll want to repeat later in your own cooking. For these times, 'wichcraft is the place to go.

Owned by Tom Colicchio, 'wichcraft is the least expensive outpost to his ever-expanding food empire. And, after loving his astute criticisms in Top Chef, we were dying to try one of his restaurants. But, since money is tight right now and we're saving all we can while searching for an apartment, 'wichcraft was our only realy option for the time being. So, hungry for lunch yesterday afternoon, 'wichcraft it was!

A new outpost of 'wichcraft recently opened up on 8th street and Broadway, right in NYU territory, so we decided to head over there. The decor is industrial--painfully white, painfully clean--but, somehow, it works. The kitchen is out in front and that too is spotless. While deciding what to order, we watched the cooks put together other people's orders and, as it almost always does, that certainly helped influence our ordering choices.

When we finally did decide, I opted for a cool Sicilian Tuna sandwich. (The sandwiches are divided up into breakfast, cool, warm and ice cream.) Served on a baguette, there were hunks of dark pink tuna meat, thinly sliced fennel marinated in what tasted like olive oil with a splash of lemon and small specks of black olives. The sandwich was a great size--not so big I wasn't able to finish it, but still considerably more filling than bread.

The boy had decided on a warm Grilled Cheddar, but, watching a warm Meatloaf with Cheddar be prepared, he quickly changed his mind. The meatloaf was served on a ciabatta roll, with melted cheddar, bacon and tomato relish. The bacon was beautifully crunchy and the meatloaf and cheddar soft and creamy. To my surprise, the relish tasted sweet--almost like a homemade barbecue sauce. Again, there was a healthy amount of meat, but not so much it fell out all over the place.

The only part of our meal that was less than stellar was the Iced Coffee, having sat in a perculator all day. But that's certainly not enough reason not to return!

'wichcraft
60 E. 8th Street (@ Broadway)
New York City


Food and Drink and Restaurant and New York City and Sandwich